Handout for Blog 101

Setting up a blog 101
By Cindy Kleinfelter

Step #1  If you don’t have a Google account, you may need to set one up.  This blog will be tied to all of your Google items – Google +, Gmail, Google Maps, Google Chrome, YouTube, Google Calendar, Google Drive, Google photos and Google Wallet.  (You may already have some of these)  There are a few more!

If you don’t have a Gmail account, here’s what your email address could look like:

Step #2  What is the name of your blog?

Once set-up, it will read like this  www.putyourblognamehere.blogspot.com 

Step #3 

Step #4
Buttons in your back office:

            Overview                              Earnings
            Posts                                      Campaigns
            Pages                                     Layout
            Comments                            Template
            Google+                                Settings

Step #5
Let’s work on our layout.  We’ll use Template Designer to help.
Favicon – do you have a favorite image? (it has to be a small jpg to make it work)
Navbar – runs across the top of your blog.  Pick a color you like.
Header – this is the title of your blog and a description.  You can edit it later.
Gadgets – I have a few turned on in my blog, this is something you can play with later with more time.
Main section – this is where your blog posts will go.
Side bar right – I wanted my static items sitting on the right (you can probably reverse these 2 if you like).  Let’s work on editing these now.
Footers – I don’t have any set-up

Step #6
Let’s work on our template.  We’ll pick a background photo, fonts, etc.

Step #7
Review settings for how it is viewed on the internet, authors, etc.

Step #8
Review pages (this is where my handout is).

Step #9
Let’s post something and we’ll just grab a photo from the internet

Step #10
Review remaining buttons:  overview, comments, stats, earnings, campaigns

Surprising Keywords

The nation by nation results showed remarkable diversity. Results ranged from the banal (“gas” in Algeria) to the ambitious (“patent” in the USA) to the scurrilous (“prostitute” in Brazil). But to Larry, what’s most interesting is the technique itself—and he suggests that asterisk searches could help substantially in keyword research.
For example, let’s say you’re a DUI defense lawyer. You could go to Google and type in, “how to * a DUI charge in Georgia.” The auto-complete suggestions would reflect the most searched-for phrases related to DUI charges. Writing blog posts on those topics would probably draw traffic.
Larry is bullish on the power of this tactic. “The possibilities are endless,” he says. I’d add some grains of salt.
For starters, the geo-targeting is off. It’s a pretty safe bet that most French people aren’t Googling, “How much does a croissant cost in France?” That suggestion is #1 because it’s commonly Googled by Americans. For keyword research, that means you have to be running the search from the same local area you’re trying to target. Searching “best * food in New York” while sitting in Atlanta will give you Atlantans’ favorites, not New Yorkers’.
The second word of warning is that this tactic only shows high-level trends, and only the top few. It’s no replacement for real keyword research using SEO tools or AdWords. I would use it primarily to help find topics for blogs and content marketing or, as Larry suggests, “to find creative new angles for your PPC campaigns.”

Should I start a blog??

How often should you update your blog?

Best time to post to blog
·         For those who want the most traffic, the best publishing day is Monday and time is 11am EST.
·         For those who want the most comments, the best publishing day is Saturday and time is 9am EST.
·         For those who want the most inbound links, the best publishing days are Monday and Thursday, and time is 7am EST.

What should I blog about?

How to I get subscribers to my blog?

From Forbes – How to make money on a blog

Can I be a guest blogger on another blog?

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