Setting up a blog 101
By Cindy
Kleinfelter
Step #1 If you don’t have a Google account, you may
need to set one up. This blog will be
tied to all of your Google items – Google +, Gmail, Google Maps, Google Chrome,
YouTube, Google Calendar, Google Drive, Google photos and Google Wallet. (You may already have some of these) There are a few more!
If you don’t
have a Gmail account, here’s what your email address could look like:
cindykleinfelter@gmail.com
Step #2 What is the name of your blog?
_______________________________________
Step #3
Quickly
review the tips on this blog: http://weblogs.about.com/od/bloggingtips/tp/TipsBeginnerBloggers.htm
Step #4
Buttons in
your back office:
Overview Earnings
Posts Campaigns
Pages Layout
Comments Template
Google+ Settings
Stats
Step #5
Let’s work
on our layout. We’ll use Template
Designer to help.
Favicon – do
you have a favorite image? (it has to be a small jpg to make it work)
Navbar –
runs across the top of your blog. Pick a
color you like.
Header –
this is the title of your blog and a description. You can edit it later.
Gadgets – I
have a few turned on in my blog, this is something you can play with later with
more time.
Main section
– this is where your blog posts will go.
Side bar
right – I wanted my static items sitting on the right (you can probably reverse
these 2 if you like). Let’s work on
editing these now.
Footers – I
don’t have any set-up
Step #6
Let’s work
on our template. We’ll pick a background
photo, fonts, etc.
Step #7
Review
settings for how it is viewed on the internet, authors, etc.
Step #8
Review pages
(this is where my handout is).
Step #9
Let’s post
something and we’ll just grab a photo from the internet
Step #10
Review
remaining buttons: overview, comments,
stats, earnings, campaigns
Surprising
Keywords
The nation by nation results showed remarkable diversity.
Results ranged from the banal (“gas” in Algeria) to the ambitious (“patent” in
the USA) to the scurrilous (“prostitute” in Brazil). But to Larry,
what’s most interesting is the technique itself—and he suggests that
asterisk searches could help substantially in keyword research.
For example, let’s say you’re a DUI defense lawyer. You could go
to Google and type in, “how to * a DUI charge in Georgia.” The auto-complete suggestions would
reflect the most searched-for phrases related to DUI charges. Writing blog posts on those topics would probably draw traffic.
Larry is bullish on the power of this tactic. “The possibilities
are endless,” he says. I’d add some grains of salt.
For starters, the geo-targeting is off. It’s a pretty safe
bet that most French people aren’t Googling, “How much does a croissant cost
in France?” That suggestion is #1 because it’s commonly Googled by
Americans. For keyword research, that means you have to be running the
search from the same local area you’re trying to target. Searching “best
* food in New York” while
sitting in Atlanta will give you Atlantans’ favorites, not New Yorkers’.
The second word of warning is that this tactic only shows
high-level trends, and only the top few. It’s no replacement for real keyword
research using SEO tools or AdWords. I would use it primarily to help find
topics for blogs and content marketing or, as Larry suggests, “to find creative
new angles for your PPC campaigns.”
Should I start a blog??
How often should you update your blog?
Review this link: http://diythemes.com/thesis/how-often-should-you-update-your-blog/
Best time
to post to blog
·
For those who want the
most traffic, the best publishing day is Monday and time is 11am EST.
·
For those who want the
most comments, the best publishing day is Saturday and time is 9am EST.
·
For those who want the
most inbound links, the best publishing days are Monday and Thursday, and time
is 7am EST.
What should I blog about?
How to I get subscribers to my blog?
From Forbes – How to make money on a blog
Can I be a guest blogger on another blog?
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